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Research papers

Influence of method by measuring identification and image of advertisements

After lasting preliminary studies, since January 1962 the Research Institute of the "Schweizerische Gesellschaft fllr Marktforschung" is carrying out a periodical post-testing survey, the GfM-TREND. Thus, till now about 30 ,000 interviews have been...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Peter Smolensky
June 15, 1965
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Citation

Smolensky, P. (1965a, June 15). Influence of method by measuring identification and image of advertisements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/influence-of-method-by-measuring-identification-and-image-of-advertisements


Research papers

Analysis tendencies of our time

Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter Smolensky
June 15, 1963
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Citation

Smolensky, P. (1963a, June 15). Analysis tendencies of our time. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysis-tendencies-of-our-time


Research papers

Methods of quantification in motivation research (German)

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
×

Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research-german-


Research papers

Methods of quantification in motivation research

The recognition of those motives, which, arising from the unconscious or subconscious, become motivations for a certain irrational or "illogical” attitude, is not sufficient for the planning of advertising or sales campaigns, nor even for the...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Peter Smolensky
June 15, 1961
×

Citation

Smolensky, P. (1961a, June 15). Methods of quantification in motivation research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/methods-of-quantification-in-motivation-research